Account-based Everything (ABE)Īccount-based Everything (ABE) or Account-based Revenue (ABR) is a framework that entails full coordination of customized care and management of targeted customer accounts across all relevant units of your organization (such as marketing, sales, finance, and product development) as well as the entire customer life cycle from lead generation to after-sales support. AccountĪccount refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. For example, you can measure visitor traffic or conversion rate on two different web pages having similar content and purpose. AB Testing (or Split Testing)ĪB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing the market response to each.

It is a sales strategy rooted behind the idea that every step a sales rep takes throughout the sales process aims towards closing a sale. Account-Based Selling / Sales Development.This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time.Įditor’s note: Special thanks to Acceleprise for helping us define these sales terms! We’d also recommend this guide for any sales managers or business development leaders who are onboarding new reps.

This practical sales glossary is meant for anyone in sales who needs to refresh their memory on the most commonly used sales terms – especially new reps who are still learning the playing field.

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Abbreviations for words mofu